Autumn Nursery World profile

Kid Ease aims to provide a strong brand to ensure consistency of approach while promoting each of its six nurseries’ individuality.

Managing director Ian Atkey explains that this is done by devolving the day-to-day nursery operations to each local nursery management team. With four nurseries in Kent and one in both Norfolk and Essex, each setting may have to meet widely differing needs among local families.

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2010 Autumn Nursery World profile